top of page
Stairs

What does it mean to be a
Design Strategist?

A design strategist blends creativity with business insight to create effective design solutions. They understand user needs, market trends, and company goals, and use this knowledge to develop strategies that guide the design process. By aligning design with business objectives, a design strategist ensures that the final product not only looks good but also meets strategic goals and delivers value.

Selected Design Research
& Strategy  Projects

Copy of Final Presentation Capstone2_Zero CDW-Selen.png

Zero CDW
for Design Strategy Capstone

Zero Construction Demolition Waste platform empowers stakeholders in the construction industry to effectively manage and repurpose demolition waste, fostering sustainability and environmental responsibility

Together
Through
Taste
for Jim Joseph Foundation

A design intervention fostering sense of belonging through food

Copy of Green and White Illustrative Food Daily Weekly Monthly Planner Planner Presentatio
Connect Corners (2).png

Connect Corners
for Gensler as an External Engagement Studio

Inclusive and empathetic workspaces: Leveraging strategic design to foster a sense of safety, belonging, and well-being for a diverse workforce

HOW MIGHT WE ENHANCE THE DEI FRAMEWORK AT ORGANIZATIONS?

Eco-Elite platform
for Imperial Enterprise Lab

A technology-driven solution for the Global Challenge Lab 2023 (Affordable & Clean Energy), focused on motivating energy savings and consumption reduction by sustainable cooling alternatives.

Copy of Belonging & connection - Ayman,Devasya, Payoshni, Selen (1).png

Belonging & Connection
for CareLab

Fostering Belonging and Support for Immigrants in NYC" through the DEI approach, aimed to develop strategies for creating inclusive environments fostering belonging and support for immigrants, bridging cultural divides, and enhancing community integration.

Daylight-Saving Time (DST)
for Ethical Design Leadership Studio

This project examined the ethical leadership challenges of Daylight Saving Time (DST), focusing on its impact on health, well-being, and energy use. By re-evaluating the values behind DST and involving the public in decisions, we aimed to ensure DST practices align with our current understanding of health and sustainability.

Copy of Assignment 3 - Ayman, Crystal, Selen, Shaly.png
NIKE PROJECT 5.pptx (1).png

Nike
for Sustainable Business Models Studio

For nearly three decades, the Nike Grind program has been at the cutting edge of developing circular waste systems to reuse and recycle material waste from our footwear and apparel supply chain, helping keep it away from landfills and incineration. 

Organizational Culture and Ethical Leadership
for Ethical Design Leadership Studio

  • Company at a Glance & Diagnosis

  • Blueprint of Company Culture

  • Design Attitude & Managing as Design

  • Overall Ethical Direction

  • Recommendations for the Future

Copy of Assignment 4 - Ayman, Crystal, Selen, Shaly (1).png

Great design has creativity and strategy...

bottom of page